When it comes to emphasizing corporate changes and promoting new goods and services, email newsletters help companies stay in touch with subscribers and clients.

However, your newsletters must sound and look appealing if you want to stand out in their inbox.

Utilizing a template saves time and effort as it enables you to customize it with your brand’s logo, graphics, text, and colors while maintaining a consistent appearance over time.

A professionally made newsletter template offers a general layout with text, pictures, and graphics placeholders.

In this blog, we’ll discuss the best ways to create your own reusable newsletter template using free software programs.

Newsletter Templates

What is a Newsletter Template?

A modern newsletter template is a reusable document that a company uses to share news and send updated information to its network of prospects, clients, and subscribers.

A person or company issues newsletters with news updates, product updates, and content selected for the topic a user signed up for.

With direct access to major email clients’ inboxes, newsletter templates focus on distributing free, worthwhile content as opposed to automated cart emails or upsell emails that typically end up in the trash folder.

Newsletters offer interesting material, advertise sales, and increase website traffic.

Email newsletter campaigns are also simple to measure, allowing you to track progress and implement crucial changes that result in additional company success.

Newsletter Samples

Why are Newsletter Templates Important?

High-quality newsletter templates help companies gain recognition as a reliable source of information.

By establishing a publishing schedule for your newsletter, you can encourage consumer loyalty as well as win the audience’s respect and trust.

Here are three main benefits of utilizing a newsletter template:

  • Secures strong relationships with customers
    Newsletters serve a different purpose than social media platforms, where users are forced to see flashy, often ignored advertisements. Instead, newspapers provide readers with educational content and useful information.
    As a result, consumers regard your company as less aggressive and find it easier to enjoy information about your products and services. This means you can gain their trust faster and ensure a long-lasting partnership.
  • Increases brand awareness
    Social media advertisements or promotional emails only provide customers with so much information. This makes it difficult for them to understand what your company is about just at first glance.
    However, with a newsletter, you can better understand what your business is about. Additionally, you can link your website’s landing pages to encourage some readers to learn more, thus increasing traffic and business effectiveness.
  • Great promotional tool
    Newsletters perform well when used in conjunction with other marketing initiatives. A detailed post about a recently released product could increase the likelihood that a user will actually make a purchase.
    Also, you can run reader-only special promotions to increase the value that subscribers receive from the email. You could also provide customers with additional incentives to subscribe to your newsletter.
    The type of newsletter you use will determine the solution. There are various formats, each with a different goal. Some of these include email marketing, email newsletter, or holiday newsletters.
    Let’s look at some examples to better understand the different kinds of newsletters available.

What are the Different Types of Newsletter Templates?

  1. Standard newsletter template
    This newsletter is one of the most popular. Companies use this format to inform customers about their products through news and updates.
  2. Triggered newsletter template
    The automated message sent as part of the triggered newsletter does so whenever a specific event occurs. The primary purpose of triggered newsletters is to develop a personal relationship with the user.
  3. Promotional newsletter template
    Businesses utilize this newsletter in conjunction with other marketing initiatives to spread the word about their goods and raise the likelihood that customers would purchase them.
  4. Reengage newsletter template
    Reengagement newsletters are intended to re-engage users who have lost interest in the business. Companies use this newsletter style to keep their brand on your radar and perhaps pique your interest once more.

5 Simple Tips to Creating an Effective Newsletter Template

Before you start your journey to creating the perfect editable newsletter templates, be sure to understand what a modern newsletter template is all about.

You can browse through a variety of different newsletters from different organizations to better understand your newsletter needs.

  • Tip 1. Include an engaging subject line
    This is the first thing the reader sees when opening your newsletter. Subject lines need to be relevant to the content or body of the newsletter and be catchy enough to grab the reader’s attention.
    Avoid dull, lengthy text that easily gets lost in someone’s mailbox. Instead, make sure your subject line is entertaining, curiosity-driven, funny, and personal.
  • Tip 2. Maintain a regular schedule
    Send your emails at the intervals you promised your subscribers. Maintain a regular timetable to ensure that no one misses your emails. This could range from 2-week newsletter updates to 1 month depending on the content you’re sending out.
    Alternatively, you could set a specific date that your customers and subscribers receive your newsletter or a date when they’re able to access and download your newsletter templates.
  • Tip 3. Pay attention to the content
    It should either inform, entertain, or educate. If you don’t think it’s important, perhaps your audience won’t either. This is why it’s important to understand what your subscribers want to read and base your newsletter updates on that.
  • Tip 4. Make sure the email newsletter is mobile-friendly
    Most individuals check their emails before bed while waiting for their food to come, or while drinking coffee. Emails are also read on mobile devices at all of these times.
    In order to be read on mobile and other reading-friendly devices like tablets or iPad, your emails should be responsive.
  • Tip 5. Use a readable font
    Newsletters and other announcements might include visual components like infographics and photographs. However, you still need to use words to provide some clarity. Decide on a font that can easily be read on a mobile device.

Newsletter Examples

What are the Benefits of Newsletter Templates

Newsletter templates have many benefits. These include:

  • Design
    Custom newsletter templates are made specifically for your company and can help you stand out from the crowd.
  • Convenience
    Newsletter templates are ready-to-use. Simply add the information you want and any relevant images and send it off.
  • Uniqueness
    Custom newsletter templates are made to meet your unique requirements and objectives, so your next newsletter design will be precisely suited to your company’s demands.
  • High-quality
    Custom newsletter templates have a drag-and-drop editor option that offers a sense of uniformity. As a result, your newsletter will have an appealing design and be simple to navigate.
  • More Functionality
    Personalized email newsletter examples and template designs can come with more sophisticated features and functionality, like imagery, company logo, headers, and other things.
  • Less Expensive
    Premade newsletters are far less expensive than custom templates, making them an excellent choice for people on a tight budget.
  • Quick and Simple to Use
    Pre-made email newsletter templates are created to be quick and simple to use, allowing you to quickly send your newsletter email templates with your own content, on time.
  • Numerous Options
    There are several pre-made newsletter themes to pick from, so you’re likely to find something with the right fonts and color schemes to suit your needs.

Best Practices for Unique Newsletter Templates

  • Set a Specific Goal
    The aim of your newsletter will rely on your company and your goals. Decide what that objective is before creating a company email newsletter design.
    For example, your newsletter design will look different if you intend to get your subscribers to test out a new product versus wanting more people to visit your blog.
    Your design will mainly rely on big, alluring headlines and text summaries to entice your readers.
  • Understand your readers’ preferences
    Once the purpose of your email newsletter has been established, you need to understand what your readers like about your company the most.
    Use user behavior software to see where subscribers are clicking and what they’re spending the most time reading.
  • Examine and refine the information
    To launch your newsletter, take advantage of your website analytics. Examine your email newsletter’s click-through and open rates to choose what to include in the next one as well as what kinds of content to include on your website and even in your social media efforts.

How to Create your own Editable Newsletter Templates

Creating the perfect newsletter template offers many benefits. Not only are they easy to make, but you can create as many different templates as you need and customize them to suit your brand. 

Using software like  Adobe Photoshop, Illustrator, InDesign, and others is useful when you’ve got the budget. However, there are alternative options that don’t cost a thing.

Here are two ways to create your own editable newsletter template using Microsoft Word or Google Docs.

How to Create a Personalized Newsletter Template in Microsoft Word

With Microsoft Word, companies can easily create reusable newsletter templates. It allows you the freedom to develop newsletters and other templates that perfectly satisfy the communication requirements of your company or industry.

A newsletter’s basic elements are a banner, information boxes, a newsletter layout, and image placeholders.

Steps to create newsletters in Microsoft Word:

  • Open a new blank document.
  • Click on the page layout dropdown tab and choose columns.
  • Select the number of columns you want (You can change this at a later stage)
  • Click the view tab and choose the ruler option. This allows you to clearly see where your columns sit.
  • Click on the design menu item and choose the theme you want.
  • Add stand-in text to see what the newsletter template will look like once you start adding information to it.
  • Highlight the text, right-click and change the font to your desired format.
  • For boxes with text and banners select insert, shapes, select a shape and place it in the columns.
  • You can then right-click on the banner or the text box to enter text. These will be placeholders for where you can write a story heading, enter a quote or add a newsletter title or event.
  • To insert an image placeholder, click on ‘insert picture’ and place the image where you’d want it to be.
  • Right-click on the image for image options and select top and bottom so that words surround the image and do not pass through it.
  • Once you’ve created the template for your reusable newsletter, click ‘new’ to use your newsletter template as the starting point for your newsletter designs.
  • When you come back, simply click “personal” in your custom office templates and pick up right where you left off.

How to Create a Personalized Newsletter Template in Google Docs

Google Docs is an excellent budget-friendly way to create your own newsletter templates. To start your template creation process, simply open your browser and search for the Google Docs home page.

Here are a few simple steps to creating your own unique newsletter template using Google Docs:

  • Open your internet browser and navigate to the Google Docs home page.
  • Sign in to your Google account (if you aren’t already).
  • Find and click on the template gallery in the top right-hand corner.
  • Search and click on the newsletter template option.
  • Find a newsletter template that you can work with and that fits your brand.
  • Click on any of the text fields and remove the default information and enter your own data.
  • The replacement text can then be selected, and formatting options like font, color schemes, and text size can be changed using the toolbar at the top.
  • Select an empty image from the template by clicking on it, then select the Format tab at the top window.
  • Click Replace image after choosing the location from which you want to add your own image, then select the add images option.
  • Adjust the picture cropping by right-clicking the image and selecting ‘crop image’.
  • To crop the chosen image, click and drag the black handles to your desired size.
  • Once you’re happy with the layout of your newsletter, click ‘file’ and save the document as a newsletter template.
  • You can access this document from any device that uses Google.
  • When you’re ready to return to your newsletter template, simply open the document and add the photographs and text information to formalize it.
  • Once you’ve created your modern newsletter template you can download your template and start with your email marketing to different email clients. Alternatively, you can print your newsletter for professional hard copy distribution.


Newsletter templates can be specific in their design and purpose. For example, real estate, schools or small businesses have very different objectives and specifications.

This means that they’d both need to start with a unique, audience-appropriate email newsletter design.

You can gradually increase the efficiency of your email newsletter campaign and marketing by refining the components that produced positive outcomes.

Pre-made templates enable you to productively provide your audience with more engaging and interesting material, which will improve your overall business results.

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TemplateLab August 3rd, 2023
Rita Akekelwa
Rita Akekelwa