If you want to run a small business successfully, you have to remember that communication is key. Therefore, having your own comprehensive email list template is important as it will allow you to keep in touch with all of your clients constantly. Through the list, you can also maintain an organized client base which keeps on expanding. Whether you create the list for your business or your personal contacts, it will prove to be a very helpful tool.

Email List Templates

The benefits of using an email list template

So why should you make your own email list template? A well-made mailing list template allows you to easily and quickly compose and send emails without having to start from scratch all the time. With the template, you don’t have to stare at a blank screen when it’s time to create your email. Some important benefits of an Excel mailing list template are:

  • It will save you a lot of time
    A mailing list template saves you a lot of time in terms of composing and writing your emails. If you plan to send emails which have several graphical elements and you depend on a complex HTML code, the template will help you out. Instead of having to recreate the email over and over again, all you have to do is load the template and replace the content with the text you plan to send.
  • It allows you to remain consistent
    Another problem that comes with creating emails from scratch over and over again is consistency. Each time you create the email, you may unconsciously include or remove information. This can be very troublesome, especially if the information you weren’t able to add is very important.
    But when you use a template, this ensures that the email you send to all of your contacts on the list will have the same information, the same appearance, and the same feel all the time. You don’t have to worry about making a formatting mistake or leaving out any important information.
  • It helps improve your communication skills
    A well-made email list template can be a very powerful communication tool, especially when you use it for your business. Once you have compiled all of your clients and customers in the list, you can keep interacting with them, keep them engaged, and continue making revenue. Therefore, maintaining the database is extremely important as it serves as a clear and organized structure for storing all of your clients’ data.
  • It’s easier for you to send groups of emails
    There are times when you have to send a group of emails to a group of people. Whether you need to do this for your business or personal reasons, having an email list will come in handy.
    For instance, if you’re hosting a party, sending some formal invitation, calling for a conference, or more, if you need to send the email to a lot of people, there’s a good chance that you might miss a few of them. If you want to avoid any issues or embarrassment which may arise from your shortsightedness, it’s recommended to use this template. That way, you’re sure that everybody that should receive the message receives it.

Mailing List Templates

Creating your own email list template for business

Whether this is your first time to perform email marketing or you have a lot of experience with it, an important aspect of your job is to create an engaging, well-organized, and high-quality email list template. But before you open your software and start creating an Excel mailing list template, you need to prepare a few things first. Here are the basic resources you need to create your own template for your business:

  • First, it’s important to understand your audience
    The first thing you need to do is think about who you want to be part of your email list. Before you even start creating the list, you should know who your target audience is. For businesses, the people on your list would be your clients.
    If you already have existing clients, you can ask them to sign a simple registration form so that you can get their basic information along with their email addresses. If you don’t have this information but you know their names, you can try finding their email addresses on the different social media platforms.
  • Your business should have its own website
    The next thing you need is a place where your audience will gather, and the best place for this is your business’ website. If you already have a website, then all you have to do is direct your customers to it. But if you don’t have one yet, it’s time to create one.
    You don’t have to feel intimidated when it comes to creating a website. You don’t need a big one with an elaborate design to create your email list. Basically, all you need is a good landing page for your customers. A site with a single page that where your customers will see your email opt-in form. This is where your subscribers will input their email address.
  • Your business needs an email marketing service
    If you want to start communicating with your customers using your email list, you also require an email marketing platform. Start with a simple one that doesn’t cost a lot of money. Email platforms keep your email list organized and send the emails for you. The more customers you have, the more difficult it becomes to keep track of them all, and this is why you need such a service.
  • Come up with a compelling offer for your customers
    If you want more and more people to join your mailing list, then you have to think of a compelling offer for them. That way, when people click on your landing page and see your offer, they won’t hesitate to input their email address. When thinking of the offer, think about what your target audience customers want or what you think they need.

Excel Mailing List Templates

Creating your own email list template for personal use

These days, everyone has an email add. Because of this, it’s now a necessity to have your own mailing list template. Even if you only use the list for your personal contacts, maintaining it is of the utmost importance if you want to stay in touch with your family, relatives, and friends. When creating your personal email list, here are some steps to guide you:

  • First of all, you need to collect the email addresses of everyone you want to include on your list. To do this, you may have to send them a text message or give them a call. If you already have the email addresses of some of your contacts, confirm if they’re still using the email address you have.
  • After you’ve collected all of the information, it’s time to create your email list template. You can use any word processing software for this. Don’t forget to save the blank template so you can use it for different lists. To make it easier, you can also download a template from here and use it.
  • Then carefully type in all of the information you’ve collected on the template. Save it under a different file name, so you still maintain the original blank template.
  • Print your email list and keep it in a secure location.

When to use an email list template?

After you’ve successfully created your email list template, you should also know when to use it. You can utilize this template when you need to send messages to suppliers, customers, clients, and other people every day.

For instance, in email marketing, one of the most common uses of this template is when you need to send email newsletters. For this, the template would give your monthly or weekly newsletters a consistent appearance and feel. This helps everyone on your mailing list to recognize the emails that you send.

When you’re sending emails to the people on your email list which contain marketing information, you may want to use an email auto-responder service. This service maintains your list and handles your email deliveries. It’s especially useful to have this service if you are an email marketing newbie.

Final words on building an email list template

Building an email list template is both easy and beneficial. If you have a business, the email list is just one aspect of your job. You can also try some advanced techniques for your marketing campaign such as giveaways, pop-ups, and webinars. The more strategies you employ, the faster your mailing list will grow.

After you get the hang of organizing your email contacts and you see that your list is continuously growing, things become easier. Then you can start thinking of other marketing tactics to grow your list even more. But having a lot of contacts isn’t useful if you don’t build a relationship with each and every one of those on your list. The power of the list doesn’t stop with the people on it. But if you use the list wisely by engaging with those people, then you’re sure to enjoy success!

TemplateLab February 25th, 2019