Crafting a captivating job description can help you attract highly qualified candidates for your job opening. A strong job description will make your position stand out from millions of opportunities on other employment websites.

Your job descriptions serve as the initial introduction to your company and the specific role for potential applicants.

Striking the right balance between offering sufficient information to help candidates grasp the job, and your organization while maintaining a concise description is fundamental to creating effective job postings.

In this article, we’ll dive into how to write an appealing job description and provide tips on creating the best template.

Job Description Templates

What is a Job Description

A job description is a document that outlines the primary duties, requirements, responsibilities, and skills of a certain position.

A job description also allows an organization to explain the purpose and goals of the position and how it fits in with the company’s long-term vision.

A good job description will include the following information:

  • The primary tasks and obligations of the position.
  • The necessary academic or professional qualifications.
  • The type or amount of prior work experience or skills.
  • The position’s title, pay scale, employment status, and line of reporting.
  • The role’s responsibilities and how they support the company’s mission.

A good job description can also contain more important information about employee benefits, salary range and who the position would need to report to.

With a well-thought-out job description, it’s easier for candidates to decide whether they are qualified for the role before applying. 

Bear in mind that more than half of job searchers say that the caliber of a job summary significantly impacts their decision to apply for a position.

Job Description Template Examples

What is a Job Description

A job description template is a ready-to-use document that allows companies to clearly and accurately describe different positions they’re looking to fill. 

These templates can save time and ensure consistency when writing job descriptions for different roles within the company.

Templates can be used to enter the specific details of each job, like the title, reporting line, duties, overview, and requirements and can be formatted clearly and professionally.

Creating job descriptions usually falls on managers, recruiters, or the human resources department.

With a winning job description, applicants can understand the role and what would be required of them and apply for the job they see fit.

Why are Job Description Templates Important?

In addition to ensuring that the company hires the best candidate through the recruitment process, creating a detailed job description clarifies what’s expected of the candidate once they’re on board.

A good job description template is also effective in the following ways:

  • It accurately defines the specific job title, roles, responsibilities, and requirements.
  • It helps attract qualified candidates.
  • It identifies the purpose of the position’s primary job duties and responsibilities.
  • The template provides the academic or necessary qualifications for the position.
  • It outlines any previous work experience or skills required for the position.

What is Included in a Job Description ?

  • The Job Title
    Since many job seekers’ searches include the title of a position, it’s important to be clear about the job title.
    To be specific, avoid using generic titles and use keywords that appropriately define the role. Be sure to use phrases that people are likely to search for and use inclusive and easy-to-understand wording.
    Review your final job description and assess if any language could unintentionally discourage individuals from various backgrounds who might be interested in this opportunity.
  • Career Summary
    Start your job description template with an attention-grabbing and engaging overview. This summary should encompass a broad depiction of your company and the qualifications necessary for the position.
    Hook the reader by describing what makes your business special with an introduction to your business and brand.
    Summarize why a potential candidate would love to work for your company by describing the company culture and providing them with the exact location of the job.
  • Duties and Responsibilities
    Describe the position’s primary duties in detail. Ensure your list of duties is thorough and concise, and outline any responsibilities specific to your company.
    To ensure candidates understand the qualifications and can decide if they are qualified, include specific information about the role in your job posting.
    For example, if the position involves social media expertise to promote corporate events, you can add “Event management” to the job description.
    You can also emphasize the position’s required daily duties to ensure that a candidate can accurately determine their abilities to fit the role, which will assist you in luring the most suitable candidates to your position.
    Provide candidates with a clearer perspective of the broader context and their prospective role’s impact on the company by specifying the position’s reporting structure and the individual’s function within your organization.
  • Education and Skills
    The job requirements should encompass the educational background, professional experience, qualifications, and technical skills essential for the role.
    In addition to technical skills like communication and problem-solving, you can outline personal attributes that contribute to successful recruitment for various job positions.
  • Personal Characteristics
    Keep this list short with only the necessary soft skills that suit the position. For example, someone in the IT department would need a lot of patience when assisting someone with fixing their technology.
    It’s understood that most applicants would instead not apply for a position because they feel they lack the precise tools or talents stated in the job description.
    On top of that, expecting many years of work experience could also turn away the perfect candidate if they feel they need to improve in that area.
    To encourage a wider range of applicants to apply, it is crucial to distinguish between the skills and qualifications that are necessary for the position and those that are optional.
  • Compensation
    To create an adequate job description, include a range of salaries for the role. Good job candidates search for job openings that match their compensation requirements.
    Most job seekers only bother reading the job description if there is information about the pay.
    Set your company apart by stating the salary range in the job description. This helps attract top candidates.
  • Benefits
    Describe your primary advantages and benefits. What does the candidate stand to gain by applying for the position?
    The perks and benefits of a company have a significant impact on whether or not candidates are willing to submit proposals. Include benefits in your job description that will stand out amongst the competition, such as:
    Paid time off
    Adaptable working hours
    Health and dental coverage
    Office meals and snacks
    Payment for tuition
    Pet-friendly workspace

Job Description Examples

Five Tips on How to Create the Best Job Description

  1. Use an obvious job title – replace misleading or unrealistic titles with clearer ones. For example, if you’re looking to recruit a call center agent but advertise for a “sales and marketing” person, you’ll attract the wrong crowd and pass up a qualified applicant for the position.
  2. Directly address applicants – An effective job description or advertisement is professional and relatable. Candidates often skim through job descriptions, so using unclear or confusing terms might turn them away. Double-check your job template to ensure an accurate and concise job description.
  3. Include specific task descriptions – Help candidates see themselves in the position by accurately describing a regular workday. For example, if you’re posting a job for an HR manager, include some of their specific duties, such as:
    Arranging, organizing, and managing the hiring of new staff.
    Serving as a point of contact for employees.
    Assisting managers with corporate planning.
    Maintaining good employee relations.
    Setting performance expectations.
    Conducting performance reviews.
    Maintaining brand consistency across marketing channels
  4. Make them want to work for you – Candidates must be motivated to leave their current job and pick your company over competitors. This is why it’s important to describe the perks and rewards that come with the job (such as new technology, flexible working hours, or the option for remote work) and how the position helps the business flourish.
  5. Leave a lasting impression – You can showcase your company culture to candidates with an effective job posting. Consider including URLs to your employees’ reviews or images of team-building exercises. Creating a positive candidate experience will leave a lasting impression, even for those not chosen for the position.

Things to Avoid when Creating a Job Description

  • Discrimination
    Establishing a diverse and inclusive workplace means creating equal opportunity for potential candidates. Be careful not to use unconscious prejudice in the language of your job description.
    For example, requesting someone with “15 years of experience” rules out younger candidates who are just as qualified. Additionally, stating that you’re “looking for a salesman” suggests sexism.
    Familiarize yourself with masculine and feminine words to create a gender-neutral job description.
  • Excessive Requests
    Don’t scare away job applicants with impossible demands. Decide what the job needs versus what someone can learn after they start. You can explain this by writing a special email for the right candidates.
  • Negative comments
    Even if you want to filter out unqualified candidates, list the job requirements clearly and positively.
    It’s unprofessional to introduce your job with a remark like “candidates with fewer than two years of experience won’t be considered” since this will affect how all candidates perceive your brand.
    Instead, be polite and consider using language like, “Please note that this is a senior-level role, so proven experience in this field is important.”
  • Being Disorganized
    A clear and attractive job description is a sign of a good one. Make your adverts easy to read and searchable on mobile.
    Lists with bullets are easier to read than paragraphs with a narrative structure. Additionally, well-structured sections aid in separating responsibilities from prerequisites and necessary from desirable talents.
  • Difficult to Understand
    Your job adverts should pique the interest of potential applicants, but refrain from making them too complicated. The job roles and responsibilities should clarify what you anticipate from your future hire.
    Be clear about restrictions that cannot be altered, such as required licenses, certificates, and working hours. By doing this, you can avoid potential turnoffs during the employment process.
    A strong job description provides the foundation for an effective hiring procedure. After attracting prospects’ attention with your job posting, highlight your company culture on a visually appealing careers page and filter applicants using a straightforward application form.
  • Lengthy Paragraphs
    Try to keep your job description between 300 and 500 words. With documents that are shorter and easy to skim through, candidates are more enticed to read the entire description.
    Remember that lengthy paragraphs are heavier on the eyes and easier to overlook, so keep your information short and sweet.

Job Description Samples

Benefits of Creating Effective Job Descriptions

  • Outlines expectations
    For seamless operations within a company, it’s important to outline employees’ expectations and job duties. This means outlining an employee’s daily tasks, helping them understand requirements, and attracting a stronger pool of applicants.
  • Provides Effective Company-Wide Alignment
    Job descriptions offer the discipline and structure necessary for consistently assigning duties and job responsibilities.
    They also help with role allocation, which enhances efficiency and effectiveness in various areas. These areas include recruitment, employee training, organizational structure, workflow, and customer services.
  • Promotes Fair Compensation
    Most employers use pay scales or grades for job assignments, and a transparent system featuring a realistic salary range guarantees consistent compensation for employees within the same or similar job roles.
  • Assesses Skills and Development
    Job descriptions are valuable for employers to appraise employees’ skill sets, pinpoint specialized areas, and determine training and developmental needs.
    Additionally, they have a crucial role in succession planning and promoting employee career progression opportunities.
  • Serves as a Performance Review
    During a performance review, employers often look at what an employee has achieved and where they might need to improve by comparing their job performance to the job description expectations.
    This gives managers an objective way to assess how well an employee is doing and pinpoint areas where they can grow and develop.
  • Provides Effective Role Descriptions
    Well-crafted job descriptions serve as a way to communicate clearly, helping both employees and potential candidates fully grasp what the role involves, its core responsibilities, and the qualifications needed.
    This not only improves the ability to recruit internally and externally but also helps keep top talent motivated and committed by ensuring employee expectations match what the business needs from the role.

Job Description Template Samples


In conclusion, crafting a compelling job description and utilizing a well-structured job description template are essential steps in attracting the best candidates for your organization.

A well-written job description helps potential employees understand the role and reflects your company’s values and culture. 

You can create a job description that stands out and draws in qualified candidates by using clear and concise language, avoiding discrimination, and focusing on critical details like job titles, duties, requirements, compensation, and benefits.

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Tagged:BusinessJobJob Description
TemplateLab October 7th, 2023
Rita Akekelwa
Rita Akekelwa